Better Market Research for Firms, Agencies, and Ventures
Business insights. From, by, and for humans.
Client Insights
Messaging Strategy
Surveys
Businesses turn to us when there is…
Marketing budget misspent
They spent a lot, but saw little-to-no results
Leadership transition
Especially from founder-led to the next generation of leaders
Stalled growth
As shown by lack of sales or disappointing revenue
Our services can help you….
…then again, our findings might surprise you altogether. Let’s learn what you don’t yet know.
What makes
Human Driven Understanding different?
What past clients have said:
“Having [HDU] conduct interviews with our clients was a game-changer for our firm. Not only did it give us clarity on our marketing, it also turned up new opportunities with existing clients…their work paid for itself within months of receiving the results. Incredibly insightful and very humbling in many aspects. Again, a game-changer.“
Let’s see how we can help your organization.
Some companies we’ve helped:
Selected insights from our archives:
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Marketing in a Slowdown: Hyper-Targeted Spend over Broad Reach
When the economy cools, the easiest thing to do is cut marketing. The smartest thing? Focus it. If you’re running a $1M–$5M business, you can’t afford to chase “brand awareness” in every direction. You need to be where the most likely buyers are—right now—with messages that speak directly to them….
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Video: Misspent Marketing, part 1
Companies often misspend their marketing budget. But talking to your customers can fix that. Most companies don’t realize just how much of their marketing budget is quietly being wasted. Not because they’re underspending—but because they’re putting dollars in the wrong places. I call it “misspent marketing,” and I’ve seen it…
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The Hidden Power of Clear Messaging
In B2B services and project-driven firms, messaging is often the hidden lever behind faster sales, better-fit clients, and stronger positioning. To be clear, we’re not just talking about catchy phrasing or mastering the technical jargon of your industry; your messaging is how you define what you stand for, who you…
