FAQ
We know what it’s like to have a lot of questions.
Answers to your questions…
We help businesses get insight into what they need to do to grow. Mainly, this means we conduct in-depth interviews with your best clients to uncover what really drives their buying decisions—then use that insight to sharpen your positioning, messaging, and go-to-market strategy. We provide some other related services as well.
You’ll attract better-fit leads, close deals faster, and stop wasting time on guesswork—because your strategy will be rooted in what actually matters to your ideal clients.
We are the most help to B2B firms with high-priced services or subscriptions, and where relationship with clients is key. These tend to be in tech, logistics, healthcare, and management/consulting…but really, we help anyone who needs more clarity to reach their next stage of growth.
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Frequently Asked Questions
You’ll receive a clear, actionable summary of insights, along with strategic recommendations on your ideal client profile, messaging, buyer journey improvements, or whatever else we agree to at the start of the engagement.
Yes. We can run messaging and tone workshops, coordinate listening sessions, and conduct customer surveys. We can then apply what we learn across your GTN strategy; through our sister company, Words Have Impact, we can help devise website copy, sales collateral, and even put together a comprehensive content strategy.
Our insight sprints typically take 2–3 weeks from kickoff to delivery, depending on how quickly interviews can be scheduled. Our more in-depth process requires 10-12 interviews or more, and so can take 2-3 months.
Our deep dives are billed on a sliding scale based on the size of your company. We charge a $2000 setup fee plus 1% of revenue. So, if you do $1 million in sales a year, your cost would be $12,000. We also offer a shorter sprint in the range of $3000 – $5000. For more specific pricing, please contact us.
Use this link to set up a short, no-pressure discovery call to see if this is the right fit for you.
In short: You don’t. Everything in business involves some degree of risk. That includes trusting an outside consultant. But we do our best to bring you value: Decisions made faster, positioning that clicks with your best buyers, and fewer wasted cycles on poor-fit leads. For most clients, a single insight pays off within weeks.