Companies often misspend their marketing budget. But talking to your customers can fix that.
Most companies don’t realize just how much of their marketing budget is quietly being wasted. Not because they’re underspending—but because they’re putting dollars in the wrong places. I call it “misspent marketing,” and I’ve seen it sink the efforts of the entire marketing team for months. In this video, I share a real client example where thousands each month went into channels their buyers never touched—while the strategies that would have worked were left underfunded. If you’ve ever wondered why your marketing feels expensive but underwhelming, this is for you.
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